How to Promote Your Business with Black Friday Sales 🚀🦃
The holidays are around the corner - which means your schedule is about to get wild. Think: clients booking lifts before family dinners, and needing brows will stay flawless through travel. This Black Friday, let’s make sure you are ready with strong promotions, smart retail, and irresistible offers . . . + all of the supplies to support your business boom!
🥰 Start with an Irresistible Service Offer
One of the best ways to draw in bookings is to offer a special discounted service for the season. Here’s why it works:
It creates urgency and boosts early bookings (no scrambling last minute).
It gives new clients a chance to try you out at a lower risk - often they’ll come back at full price later.
It gets your chair filled during times that might normally fill slower (holidays = higher spend!).
Example offer: “Black Friday Lash Lift Special: 20 % off your Lift when you book by Nov 25.”
Then deliver your signature result with the Elleebana system so clients leave thrilled and book again before their next big event!
📈 Leverage Retail to Maximize Revenue
Every lash or brow client who walks through your door is also a retail opportunity waiting to happen. Whether they’re obsessed with their new Lift or looking to extend their results between appointments, the right retail lineup can boost your revenue and your client satisfaction - without adding a single extra minute to your service time.
The key? Stock retail that feels professional, results-driven, and trust worthy — just like your services.
Here are a few client-favorite products to feature in your Black Friday promos or holiday retail displays:
🧴 ELLEEPLEX ADVANCED AFTERCARE FORMULA
The holy grail of Lash Lift + Brow Lamination maintenance! Packed with amino acids, collagen, and peptides, Elleeplex helps strengthen and condition hairs between services.
💡 Pro tip: Bundle it with every Lash Lift or Brow Lamination as an “aftercare must-have.”
👉 Shop Elleeplex Advanced Aftercare
🪞 ELLEFIX BROW STYLING WAX
The ultimate product for everyday brow styling — think flexible hold, instant lift, and hydration in one sleek pot. Clients love it for keeping their brows perfectly laminated (or tamed!) between appointments.
💜 Pro tip: This is a great product for clients who love the look of a laminated brow but don’t want to commit to the service.
👉 Shop Elleefix Brow Styling Wax
🪄 ELLEEPLEX HYALURONIC BOOST SERUM
A pro-grade lash and brow serum that hydrates, repairs, and nourishes hairs from root to tip. This is your “winter must-have” retail item — especially when indoor heat and colder temps can cause dryness.
✨ Pro tip: Display it near checkout with signage like “Healthy Lashes Start Here.”
👉 Shop Elleeplex Hyaluronic Boost
Promotional tips:
Bundle a product + service: e.g., “Book a lift + buy an aftercare kit at 15% off.”
Offer limited-time discounts: “Black Friday-Sunday only — 25% off instance on this retail item!”
Use your social media to show the product in use (“Swipe up to add this to your holiday cart”).
💋 ELLEEVATE BLACK AFTERCARE MASCARA
The PERFECT compliment to your Lash Lifts. This ultra black formula goes on smooth, creates lift and curl, while resisting clumping and flaking. It gives great volume, without weighing down the height you just worked so hard to create!
✨ Pro tip: Use a riser on your retail shelf to display this product along with a discount sign to make it visually pop to shoppers.
👉 Shop Elleevate Black Aftercare Mascara
Promotional tips:
Bundle a product + service: e.g., “Book a Lift + buy a Lift-friendly mascara for 15% off.”
Offer limited-time discounts: “Black Friday-Sunday only — 25% off on this retail item!”
Use Content to Drive Buzz
Your Black Friday promo should feel big, but also feel you. Make your content:
Visual: Before/afters, product highlights, holiday-themed reels.
Urgent: “Only 3 days to book at this price!”
Helpful: Tips like “Pack your aftercare kit for travel” get shares and saves.
Focus on Your Backstock & Execution
You don’t want to run out of supplies mid-rush. Double-check:
You have enough kits, rods, shields, adhesives.
You’ve stocked plenty of backstock of your retail items.
Your staff knows the promo details (discount %, eligible services, expiration).
Your scheduling system is ready (layers for extra guests, pre-holiday prep).
Test Out NEW Retail Offerings
Investing in new retail products can be scary - what if they don’t sell through? By offering holiday discounts on retail you:
Sell through: Move through older products faster before hitting expiration dates.
Test out new offerings: See if discounts encourage shoppers to try new products and see if they’re a hit or a flop.
Follow Up & Encourage Rebooking
After the service, don’t let the momentum end. Send a post-visit email or text:
Thank them for visiting.
Offer ‘Click Here For Additional Savings’ promos for clients who missed picking up retail in your salon and are feeling down about missing out.
Offer a next-visit incentive: “Book your brow lamination within 6 weeks at 10 % off.
Turn your retail into irresistible deals:
Create bundles: “Pair Elleeplex Aftercare + Elleevate Mascara for the ultimate post Lift bundle.”
Offer free gifts: “Every Lash Lift comes with a complimentary bottle of Elleeplex Aftercare’.
Add urgency: “Available only during our Black Friday Sale — while supplies last!”
These small touches make your holiday promotions feel special and exclusive, while positioning you as both a trusted artist and a beauty retail destination.
So before the pre-Thanksgiving rush hits, make sure your shelves (and your online store) are stocked with all the LashLiftSupplies.com favorites your clients will love!
🛍️ Shop the full collection → LashLiftSupplies.com
🔖 Final Takeaway
The holiday rush is your big opportunity — and you can own it with:
A compelling service discount.
Retail items ready to go (see above links!).
Friendly, branded content that drives urgency.
Inventory that’s prepped and staff that’s aligned.
Smart follow-up that turns new clients into loyal fans.
Get your toolkit ready, your posts scheduled, and your promo set — because this Black Friday, you’ll not only fill your chairs but also boost your retail revenue and deepen client loyalty. 💪
Ready to crush the season? Let’s do this!